Why I Rebranded My Blog To My Name

Notice anything different?! While the layout of my blog still looks the same (minus a few tweaks), I’ve changed my blog title and URL to my name! Not a whole lot will change, but here is the reason for the switch:

When I started Treats and Trends almost 6 years ago the blogging space was much less saturated than it is today. Now almost everyone has a blog and it’s difficult to stand out. I no longer wanted to be just another “_____ and _____” blog. Clearly Emily Schuman of Cupcakes and Cashmere (still one of my favorite bloggers) started this naming strategy more than a decade ago and the pattern has stuck. I’ve been reluctant to change my blog name because Treats and Trends accurately describes what I write about—literally dessert recipes and affordable fashion. However, I feel like this name is kind of generic and isn’t very personal

Over the last few months I’ve been trying to decide which direction I want to take my blog. What makes it unique? How can I stand out in a sea of bloggers? What makes me want to follow my favorite bloggers? Ultimately I follow people who are authentic and relatable. They share more than just cute outfits on Instagram and I feel like I know them in real life. Although Treats and Trends will always have a special place in my heart I feel that I’ve outgrown it. I want the blog to be more personal so what better way to do that than with my own name?


This name change has me really excited about blogging again! I’ll be honest, it is SO hard to grow your blog! I’ve been frustrated with my lack of growth lately, especially on Instagram with the algorithm changes. However, I want to quit worrying about that and just create content that I love and hope you will, too! In addition to the treats and trends that I’ve always shared on the blog I will write more lifestyle posts and share more stories about what’s going on in my life, like making new friends when you move, building a business, getting a puppy, etc. There are also so many places in Destin and 30A that I want to share with you, so travel will continue to be a primary topic. I also plan on creating more video content, which I’ll share on both the blog and my YouTube channel. Basically I want JamieKamber.com to be a central hub for all things lifestyle! I blog because I LOVE creating content—the ideas, the writing, the photography, the graphic design, etc. I’m just going to have fun with it and create content that inspires me—and hopefully you, too!

Thanks so much for your continued support! All of your likes, comments, follows, etc. mean the world to me! I enjoy connecting with you guys and look forward to this new chapter in my blogging journey!